🌸 About Soft Girls December 💋

Soft Girls December was inspired by our love for highlighting and promoting business owners, especially women in business.
It’s more than just a pop-up — it’s a celebration of softness, community, and creativity.

Born from the #WomenInBusiness feature on the More Than Business podcast, the event grew from the desire to give women a space to connect, sell, and shine — while introducing their brands to new audiences.

🤝 In Partnership with KeepUp Store 💞

We’re proud to partner with KeepUp Store, a brand that celebrates African entrepreneurship by providing tools, visibility, and solutions that help small business owners and entrepreneurs do business better.

This partnership is built on shared values — empowerment, visibility, and sustainability.
While KeepUp Store focuses on helping African businesses grow through innovation and access, Rello Social brings the storytelling and brand experience — using creative tools and digital strategies to help entrepreneurs build brands that last.

Together, we’re creating a space that celebrates the soft life while spotlighting the hard work that goes into building authentic African brands.

💕 Our Soft Girls December Purpose 🥰

We specialize in:

  • Brand Introduction: Launching and positioning brands in new markets with authenticity.

  • Cross-Border Marketing: Showcasing African talent beyond local borders.

  • Business Promotion: Creating meaningful ways for customers to discover and engage with brands.

  • Community Building: Fostering collaborations and connections through events, storytelling, and digital presence.

🦋 What We Do At Soft Girls December 🎄

At its heart, Soft Girls December exists to:

  • Create visibility for African-owned brands and creatives

  • Highlight emerging women in business

  • Offer a platform for brand introduction and cross-border marketing

  • Connect brands to their customers in the language they understand

  • Create a Space for women to shop and have FUN

From fashion and beauty to lifestyle and wellness, our mission is to help brands make authentic connections — the kind that builds trust, loyalty, and love.